Major Global Expansion Move | Robotphoenix Begins Establishing Japan Subsidiary and Overseas R&D Center with Two Japanese Industry Experts Joining the Team

To accelerate the implementation of its global expansion strategy and strengthen its presence in Japan and Southeast Asia, robotphoenix has officially initiated the establishment of its Japan subsidiary and overseas R&D center.

On July 1, two experienced experts with decades of expertise in Japan’s manufacturing industry officially joined the team, bringing extensive knowledge in industrial automation, international business operations, and manufacturing ecosystem development.

Leveraging their deep industry experience and extensive networks, the company has already started discussions with leading Japanese manufacturing enterprises, industry associations, and academic research institutions to establish cooperation opportunities. These efforts aim to build a bridge for intelligent manufacturing technology exchange between China and Japan while strengthening the foundation for future overseas business growth.

Two Industry Experts Join Robotphoenix to Support Global Expansion

Masafumi Isozaki

With more than 30 years of experience in industrial automation, Masafumi Isozaki has long been dedicated to robot system integration and multinational factory operations.

He previously worked for renowned Japanese companies including Panasonic and Sanmei Kiko, and spent many years managing subsidiaries in Southeast Asia. With extensive knowledge of Japanese automation supply chains, Southeast Asian automotive manufacturing, and precision manufacturing markets, he has accumulated valuable practical experience in overseas factory operations, production line automation implementation, and cross-regional talent and industrial ecosystem development.

Kuniya Hayashi

Kuniya Hayashi has more than 40 years of senior management experience at leading Japanese enterprises. He has previously held positions at companies including Sony, Nippon Housing, and Yazaki Corporation.

He specializes in developing new business opportunities, corporate transformation, and cross-industry commercialization. With extensive experience across automotive components, electronics, renewable energy, and other industries, he has built strong connections throughout Japan’s manufacturing supply chain and possesses proven capabilities in regional market expansion and business model development.

Japan as a Strategic Hub to Expand Business Across Japan and Southeast Asia

Supported by a localized operation system established through its expert team, Robotphoenix’s Japan platform will coordinate business development across Japan and Southeast Asia.

The company will provide integrated smart factory solutions for industries including automotive, electronics, and healthcare manufacturing. Meanwhile, it will expand automation applications in areas such as warehousing, retail, and new energy-related industries.

Through continuous innovation in automation technologies, Robotphoenix will further promote the commercialization of its independently developed robotic products in overseas markets and provide flexible automation solutions designed for manufacturing requirements in East Asia and Southeast Asia.

By combining advanced automation technologies with customized industrial robot system solutions, the company aims to help global manufacturers improve production efficiency, flexibility, and intelligent manufacturing capabilities.

Strengthening China-Japan Industrial Collaboration and Expanding Global Development

Under the leadership of the two experts, Robotphoenix has begun discussions on deep cooperation with leading Japanese robotics companies, vehicle manufacturers, industry associations, overseas universities, and research institutions.

Through collaboration among universities, research organizations, and industrial partners, the company will continue optimizing its overseas products and service systems according to Japanese industrial standards.

At the same time, Robotphoenix will further connect with Japanese-owned factories in Southeast Asia to support their automation upgrades, achieving complementary advantages and mutual growth between the Chinese and Japanese markets.

The establishment of its Japan-based operations represents an important milestone in Robotphoenix’s global expansion strategy.

In the future, Robotphoenix will continue leveraging its local professional teams to deepen its presence in the Japanese market, expand into Southeast Asia’s manufacturing industries, and deliver advanced robotic products and automation solutions worldwide.

Through continuous technological innovation and international collaboration, Robotphoenix is committed to accelerating the globalization of intelligent manufacturing.